Yarra Valley Regional Tourism Association
The Association began life in the early 1920s as the Healesville Tourism and Progress Association. In recognising the need to look beyond the local Healesville area, the organisation became the Yarra Valley Regional Tourism Association in 1986.
The YVRTA Inc is unique as it has a broad geographical coverage. The Association has members in all sectors of the tourism industry; the accommodation sector accounts for 45% of total membership and wineries represent 17%. Other relatively large sectors include attractions, restaurants/cafes, tour operators, and trade and retail that each account for 7% of membership.
The Yarra Valley Regional Tourism Association Inc has a Committee of Management which is voted in annually at the Annual General Meeting; its primary function is to act on behalf of its members. To ensure sustainable growth in the Yarra Valley’s tourism industry, the Association strives to develop and maintain cooperative working relationships with all major organisations currently promoting the region.