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We are pleased to announce the following speakers and presenters at this year's Annual Tourism Summit on Wednesday 5 June 2024 at RACV Healesville Country Club & Resort.

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Keynote Speaker: Katrina McCarter

Armed with over a decade of running successful businesses, global marketing expert Katrina McCarter—a Fortune 100 corporate chief turned entrepreneur, international award-winning speaker and author—has helped hundreds of clients build businesses, reputations and visibility. With over 25 years’ experience, business wingwoman Katrina brings absolute clarity, outrageous confidence and true commercial success. She’s reached audiences of thousands across Europe, the US and Australia and is a five-time B&T Women in Media Awards finalist and 2021 Top 50 Small Business Leader.

A proud consumer insights geek obsessed with customer behaviour, Katrina loves data and research. Australia’s top expert in generational marketing, she deeply understands how to target specific generations based on their interests, values and behaviours. Katrina interprets the preferences, communication styles, media consumption habits and buying behaviours of each generation from Seniors to Alphas so businesses can tailor marketing strategies, branding, product development and messages to reach and engage their target audience.

Kristy Malapa, Tourism Australia

Kristy started her career in tourism in the youth and adventure travel sector working in various roles across Europe and Australia. In July 2017 Kristy started with Tourism Australia as their Industry Relations Manager as well as their youth sector specialist, and more recently their accessible tourism advocate. In this role, she is pivotal in connecting Australian Tourism suppliers with Tourism Australia and assisting them in understanding how best to work with Tourism Australia. She is also responsible for developing and implementing an Industry Engagement strategy that integrates into Tourism Australia’s overarching industry communications program.

Shae Keenan, Visit Victoria

Shae Keenan was appointed Chief Marketing Officer of Visit Victoria in 2021.

She has an extensive marketing career spanning two decades at Visit Victoria and Tourism Victoria. She brings a deep understanding of the travel and tourism industries, marketing practice and trends and an absolute passion for Melbourne and the Victorian tourism industry.

Overseeing a team of exceptional marketers Shae is spearheading Visit Victoria’s global marketing strategy and the ongoing development of the Victoria destination brand. In 2024 she led the team in delivering Victoria’s new global brand ‘Every bit different’ uniting Visit Victoria marketing communications under a single platform.

To support the industry she initiated the development and delivery of the ‘Click for Vic’, ‘Stay close, go further’ and ‘Get Set’ campaigns, in response to challenges brought about by the 2019/20 summer bushfires in regional Victoria and the coronavirus pandemic.

In 2022, she was named as one of CMO Australia’s top 50 Marketers.

Shae has held senior leadership positions at Visit Victoria including Head of Marketing Communication and Customer Experience (2018-20).

Shae holds a Bachelor of Business Marketing from Monash University and is a member of the Australian Marketing Institute.

Phillip Johnson, Phillip Johnson Landscapes

Phillip Johnson made history with his design for the Trailfinders Australian Garden presented by Fleming’s in 2013. On the centenaryyear of Royal Horticultural Society (RHS) Chelsea Flower Show in London he was awarded with Gold and Best in Show, a feat never achieved by an Australian team.

Ten years on in 2023, the garden renamed to the Chelsea Australian Garden Olinda was recreated at the Dandenong Ranges Botanic Gardens, (Wurundjeri Country). This new garden, on a former section of the old Olinda Golf Course is over 25 times larger than the original winning garden

This stunning botanic garden supports biodiversity and habitat through the creation of important native habitats for native plants and animals in the area and features more than 15,000 plants from over 400 native Australian species. It includes rare and endangered species such as the Wollemi Pine (Wollemia nobilis), which is listed as critically endangered and other precious species. As the garden matures, it encourages wildlife such as birds, bees, butterflies, and other pollinators, which are so important for the environment.

As Creative Director of his own landscape design and build practice Phillip is committed to addressing water management through innovative and flexible, yet sustainable landscape design.

Phillip’s design philosophy, centres on recreating habitat to accommodate changing environmental extremes. He is well-known for their natural pools, billabongs, and waterfalls coupled with rich horticultural colours and contrasting textures and fragrances, all of which are tied together with the constant sound of moving water.