Business Events

A perfect destination for business events, the Yarra Valley and Dandenong Ranges are close enough to Melbourne to make them easily accessible for a day trip but far enough away to feel like your group is removed from the noise of the everyday, focus, and get down to business.

With world-class wine and dining experiences, memorable teambuilding activities and professional event suppliers, it's the perfect destination for your next conference, incentive, training day, teambuilding day or corporate event.

Yarra Valley Business Events seeks out new corporate and incentive business for the region, by engaging and connecting conference planners and government entities with venues, accommodation, suppliers and services in the Yarra Valley and Dandenong Ranges.

Yarra Valley Business Events is a regional member with Business Events Victoria and Melbourne Convention Bureau and takes part in Business Events Victoria Regional Showcase and Boardroom Sessions and other hosting opportunities.

Becoming a Yarra Valley Business Events Partner

Becoming a business events partner creates a range of benefits. Enhancing your business’s visibility for event planners of large conferences, group incentives, team building, workshops, corporate dining and more!

By aligning with Yarra Valley Business Events, you are positioning your venue or service within a desirable destination for mid-week business events. This partnership opens doors to a wealth of networking opportunities and marketing support.

Who should be involved?

Venues that can host conferences and corporate events, large and small, accommodate attendees for overnight stays, transport and teambuilding experiences.

Businesses are required to choose a Tourism Partnership to be eligible.

Enhanced Visibility and Brand Exposure

As a partner, your business will benefit from increased visibility across various platforms and promotional activities. Yarra Valley Business Events creates a variety of useful tools to assist event organisers as well as regular marketing initiatives to keep the destination and its members top of mind for future events.

Partners are featured in marketing materials, including:

• Annually updated Event Planner’s Guide.
• Inclusion within Business Events Victoria’s marketing initiatives and events.
• Preferred lead access to qualified businesses,
• Hyper-local marketing targeting local business precincts and key employment clusters for fresh lead/buyer generation.
• Opportunity to participate in familiarisation programs (on application).
• Editorial support for media campaigns targeting industry media.
• Inclusion in online platforms, including the website and social media marketing, including Facebook, Instagram and LinkedIn.
• Direct email campaigns to our database of engaged planners.
• Digital kiosk marketing retargeting leisure visitors for business events – approx 28 regional kiosks in the region.
• Representation at trade events, ensuring your business is seen by a targeted audience.
• Collaborative marketing opportunities with complementary partners to create packages.

Yarra Valley Business Events Packages

Program runs until 30 June 2026

*Prices are excluding GST

If you have any questions about becoming an Yarra Valley Business Events partner please contact us via partner@tourismeast.com.au to discuss.