About us

Tourism East is the Regional Tourism Organisation and Visitor Economy Partnership for the Yarra Valley, Dandenong Ranges, Nillumbik and Cardinia.

We exist to grow the visitor economy and create more opportunities for local tourism businesses to thrive. Our region has an extraordinary visitor proposition, from world-class food and wine and iconic nature experiences to arts, culture, heritage, wellness and adventure.

But attracting visitors is only part of the opportunity. Our role is to encourage people to stay longer, explore further, visit more often and spend more across the region. We do this by bringing government, tourism businesses and the community together around a shared destination strategy.

What does this mean for your business?

When you work with Tourism East, you become part of a collective destination marketing effort with a reach and influence that is difficult for an individual business to achieve alone.

We provide opportunities to:

• Reach more visitors through regional marketing, digital campaigns, social media, content, PR and promotional partnerships.
• Get your business discovered by connecting your product with the people actively planning and experiencing our region.
• Access visitor insights and data to better understand who is visiting, what they want and where the opportunities lie.
• Build your business capability through industry development, workshops, networking, mentoring and shared learning.
• Connect with other businesses to create stronger experiences, packages and reasons for visitors to explore more of the region.
• Have a voice in the future of tourism through our industry engagement, destination management and advocacy with government.
• Help shape the destination so tourism delivers sustainable economic, social and environmental benefits for our communities.

Your business is part of something bigger.

Tourism works best when we work together.

Tourism East is funded through a combination of government investment and industry partnerships, including the State Government of Victoria, Yarra Ranges Council, Nillumbik Shire Council, Cardinia Shire Council and local tourism businesses. Your partnership helps us build the collective reach, profile and capability of our destination, while giving your business opportunities to participate in the marketing, connections, insights and initiatives we deliver. The stronger our destination, the stronger the opportunity for your business.

Work with Tourism East. Help us put more of the region on the visitor map, and turn more visitors into customers.

The Tourism East Geographical Area