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Accessible Tourism
Accessible Tourism – It’s Everybody’s Business
Accessible tourism is one of Australia's largest untapped opportunities. More than 1 in 5 Australians has a disability, and accessible tourism is already a $29.2 billion market.
Tourism Research Australia estimates that travellers with accessible needs took 70.5 million trips in Australia in 2024, representing 22% of all trips and 17% of total visitor spend.
And the opportunity will only become more important as Australia's population ages. More than half (52.3%) of Australians aged 65 and over have a disability.
Accessible tourism isn't just about meeting the needs of people with disability. It can make tourism experiences better and easier for older visitors, families, carers, people with temporary mobility needs and many other travellers. Austrade identifies accessible tourism as a priority under Australia's national visitor economy strategy, THRIVE 2030.