Business Events

This region offers a distinctive business events experience just one hour from Melbourne. With exceptional food and wine, nature, memorable team experiences and professional event services, the region provides an inspiring setting for conferences, incentives, meetings, training programs and corporate events.

Yarra Valley Business Events, led by Tourism East, connects the region’s business events industry with the people planning and delivering corporate events. We actively promote the region to conference planners, event agencies and government organisations, creating opportunities for local venues, accommodation providers, suppliers and experience operators to win new business.

Through our membership of Business Events Victoria and the Melbourne Convention Bureau, we connect local businesses into broader business events networks and participate in trade showcases, familiarisations, Boardroom Sessions and other industry opportunities.

Partnering with Tourism East gives business events operators greater opportunities to be discovered, connected and considered for regional conferences, incentives and corporate programs.

Become a Yarra Valley Business Events Partner

Position your business to win more business events in the Yarra Valley and Dandenong Ranges.

A Business Events Partnership provides opportunities to connect your business with conference planners, event agencies, government organisations and corporate decision-makers looking for venues, accommodation, experiences and services for meetings, conferences, incentives, team building, workshops and corporate events.

As part of the Business Events network, your business can benefit from destination marketing, industry connections, networking and opportunities to be included in business events activity generated by Tourism East.

The program has a particular focus on attracting midweek business, helping businesses build demand outside traditional leisure periods.

Who's it for?

The partnership is suited to businesses that contribute to the regional business events offering, including:

Conference and event venues, large and small
Accommodation providers
Restaurants and corporate dining
Team building and group experiences
Tours, attractions and activities
Transport providers
Event suppliers and professional services

Businesses must hold a Tourism Partnership with Tourism East to participate.

Be Part of the Regional Business Events Network

Tourism East actively promotes the region as a business events destination and develops tools, content and opportunities to connect event planners with local businesses.

As a partner, your business can be considered for business events enquiries, trade activity, familiarisations, showcases, networking opportunities and destination marketing delivered through Tourism East and its business events networks.

Enhanced Visibility and Brand Exposure

As a Business Events Partner, your business gains opportunities to be discovered by event planners, build industry connections and participate in targeted business events activity promoting the Yarra Valley and Dandenong Ranges.

Partner opportunities include:

• Inclusion in the annual Event Planner’s Guide, providing event planners with information about your business and offering.
• Business Events Victoria exposure, including relevant marketing initiatives, events and industry opportunities.
• Access to qualified business events enquiries generated through Tourism East, where relevant to your offering.
• Targeted local marketing, reaching businesses, employment clusters and potential corporate buyers within and around the region.
• Participation in familiarisation programs, providing opportunities to showcase your business directly to event planners and decision-makers, on application.
• Editorial and PR opportunities, including potential inclusion in campaigns targeting business events and industry media.
• Digital presence across Business Events channels, including the website, LinkedIn and other relevant digital marketing activity.
• Direct email marketing opportunities to an engaged database of business events planners.
• Digital kiosk campaigns, providing opportunities to retarget leisure visitors and introduce business events to audiences already experiencing the region, across approximately 28 regional kiosks.
• Representation at relevant trade events and industry showcases, connecting your business with targeted buyers and planners.
• Collaborative marketing opportunities, working with complementary partners to develop packages and compelling business events propositions.

The value is not simply exposure. It is access to a network, opportunities and relationships that can help position your business for new business events enquiries and midweek demand.

Price includes GST

Ready to Partner?

Interested in becoming a Yarra Valley Business Events Partner or finding out more about the opportunities available?

Contact our team at partner@tourismeast.com.au to discuss how your business can get involved.