- ATDW
- Avoiding Fraud
- Accessible Tourism
- Australian Tourism Accreditation Program
- Blogs
- Victoria Tourism Industry Council (VTIC)
- Tourism East Visitor Economy Partnership – FAQs
- Mental Health Resources
- Partnership Tracker
- Tourism Business Fire-ready Kit
- Research & Statistics
- Short Stay Levy
- Strategic Plan
Workshops and Training
Upcoming Webinars, Workshops & Training
AI For Tourism Operators Webinar
Are you ready for the new era of travel planning?
The way visitors research and book their trips is changing rapidly. Visitors are moving away from traditional, linear internet searches and entering an era where intelligent AI agents act as the "front door" to discovery. If an AI can't read and trust your business data, you won't make the itinerary.
Join us for this practical online workshop to get your business AI-ready. Hosted by Fabienne Wintle from Tourism Tribe.
Date: Wednesday 25 March
Time: 11am to 12pm
Venue: Online
Cost: Free
In this hands-on, tailored session, Fabienne will break down exactly how AI understands destinations and what you can do right now to optimise your visibility. You will walk away with a clear action plan to future-proof your business.
What you will learn:
- The New Visibility Question: Why the old SEO mindset is shifting to "Agent Legibility", ensuring AI actually recommends you
- Writing for AI Agents: How replacing vague marketing fluff with specific, verifiable facts builds crucial "machine trust"
- Optimising Your Digital Footprint: Practical tips to structure your website data, update your Google Business Profile, and use reviews to shape AI confidence
- Your AI Roadmap: A step-by-step guide to building your AI muscle, from getting your "L-Plates" with basic prompting to exploring CustomGPTs, AI video tools, and beyond
The easiest businesses to recommend will be the easiest to understand and book. Don't get left behind - register today and start your AI journey!
Tourism East & Visit Victoria ATDW Webinar
Tourism East & Visit Victoria invite tourism operators from across the region to join this Australian Tourism Data Warehouse (ATDW) webinar. This webinar will guide you through optimising your ATDW profile to maximise its visibility on visitvictoria.com, the Yarra Valley & Dandenong Ranges website, and a range of other distributor websites. Or if you're new to ATDW, learn about the benefits and how to get started!
Date: Thursday 26 March
Time: 10.30 to 11.30am
Venue: Online
Cost: Free
This webinar will cover how to:
- Write an engaging description, using keywords and AI
- Select your best images that highlight your unique selling propositions
- Add deals and packages for more sales
- Add events for more exposure
- Maximise opportunities to engage with Visit Victoria and a other of industry stakeholders
- Tips and Visit Victoria resources
There will be plenty of time for questions. We look forward to seeing you online!
Digital Mentoring Program
Tourism East has partnered with Web Intelligenz to deliver a subsidised Digital Mentoring Program to get our partners results on-line. This is an ongoing program, sign up anytime.
Your Digital Mentor, Dr. Paul Thewlis, will work with you one-on-one to:
- Demystify your website, socials, and online systems
- Pinpoint what’s working and what’s not
- Uncover gaps and untapped digital opportunities
- Create a tailored action plan matched to your business goals
Across three practical sessions (2–3 hrs total) you’ll move from discovery, strategy and action. No jargon, just expert, actionable advice to meet you where you’re at. Find out more.