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Victoria Tourism Industry Council (VTIC)

Connect with Victoria’s tourism industry and have a stronger voice on the issues that matter.

The Victoria Tourism Industry Council (VTIC) is Victoria’s peak tourism industry body and the leading advocate for the state’s tourism and events industry.

With more than 1,000 businesses represented, VTIC provides a collective voice for industry and works with government and key stakeholders on the policies, investment and issues shaping Victoria’s visitor economy.

Why should I engage with VTIC?

For tourism businesses, VTIC provides opportunities to:

  • Stay informed about industry trends, research, policy and government decisions
  • Connect with tourism and events businesses across Victoria
  • Have your voice heard on issues affecting the visitor economy
  • Access industry insights and resources to support your business
  • Participate in industry forums, events and professional development
  • Keep across advocacy priorities and changes that may affect your business

Why it matters to Tourism East partners

Tourism East works closely with industry and peak bodies such as VTIC to ensure the priorities and challenges of businesses across the Yarra Valley, Dandenong Ranges, Nillumbik and Cardinia are represented in broader Victorian tourism conversations.

Stay connected with VTIC and have your business voice contribute to the future of Victoria’s visitor economy.

Visit the VTIC website for more information >