Marketing The Region
How We Market the Region
Tourism East builds demand for the Yarra Valley, Dandenong Ranges, Nillumbik and Cardinia by telling compelling stories, reaching priority audiences and creating reasons to visit, stay longer and explore more of the region.
We turn the region’s stories, experiences and people into reasons to visit. Tourism East creates and amplifies compelling destination content that builds awareness, inspires travel and drives visitation across the Yarra Valley and Dandenong Ranges.
Our marketing and public relations activity reaches local, domestic and international audiences, with a focus on connecting the right stories with the right people, through the channels and media that influence travel decisions.
Tourism East connects local businesses to global markets.
Our approach
Reach
Build awareness and consideration among priority visitor markets.
Convert
Turn interest into visitation, bookings and visitor spend.
Disperse
Encourage visitors to explore more of the region, including different towns, experiences, seasons and days of the week.
How we reach visitors
Destination Websites
Our destination websites provide visitors with trusted information while they are actively researching and planning their trip.
Campaigns
Targeted campaigns create reasons to visit around priority markets, seasons and visitor opportunities.
Social Media
Always-on storytelling, video, creator content and partner stories keep the destination front of mind.
Email Marketing
Our What's On EDM connects an engaged audience with events, experiences and reasons to visit.
Media & Creators
We work with journalists, broadcasters and content creators to generate earned coverage and inspire travel.
Trade & Distribution
We work with Visit Victoria, Tourism Australia, travel trade and other partners to extend our reach into interstate and international markets.
What this means for Tourism East Partners
Your partnership connects your business to Tourism East's destination marketing activity and gives you opportunities to participate in campaigns and content designed to reach visitors.
Depending on your partnership level, opportunities may include:
- Destination website exposure
- Social media features
- Email marketing
- Campaign participation
- Deals and events promotion
- Media and creator opportunities
- Content development
- Digital advertising
- Inclusion in destination itineraries and storytelling
Our goal is not simply to generate awareness. It is to turn that awareness into visitation and spend across the region.
Want to make the most of your partnership?
Explore your partnership benefits, talk to our team about opportunities to feature your business.