Data, Insights & Resources
Data, Insights & Resources
Make better decisions with better tourism intelligence.
Understanding who is visiting, where they are coming from, what they are spending and what is influencing their travel decisions can help you make better business decisions.
Tourism East regularly reviews the latest tourism data, research, market insights, forecasts and industry resources to help businesses understand the visitor economy and identify opportunities for growth.
Whether you are planning your next marketing campaign, developing a new experience, considering a new market or simply wanting to understand how tourism is performing, this is your starting point for reliable industry intelligence.
Victoria's tourism research and statistics
Visit Victoria and the Victorian Government provide additional research, statistics and industry resources relevant to businesses operating across Victoria.
Explore Victorian tourism research and statistics
Stay informed about the performance and direction of Victoria's visitor economy through Visit Victoria's research, industry resources and strategic priorities.
Visit Victoria's Visit Victoria 2030 strategy sets the direction for growing Victoria's visitor economy to 2030, with a focus on sustainable, inclusive and resilient growth, stronger competitiveness and collaboration across the Victorian visitor economy.
Visit Victoria industry resources
Australian tourism research
Tourism Research Australia (TRA) provides Australia's leading source of tourism intelligence, including domestic and international visitor statistics, visitor spend, travel behaviour, tourism jobs and industry performance.
Explore:Australian Tourism Data Dashboard
Domestic Tourism Statistics
International Visitor Survey
Tourism forecasts
State and Regional Tourism Satellite Accounts
Tourism industry and labour force data
Accessible tourism, agritourism, cycling and First Nations tourism research
Explore Tourism Research Australia data & research
National tourism priorities
Tourism businesses operate within a broader national visitor economy. THRIVE 2030, Australia's national strategy for the long-term sustainable growth of tourism, provides a useful framework for understanding national priorities and opportunities.
The strategy focuses on three key themes:
Collaborate | Modernise | Diversify
These priorities provide useful context for businesses considering new markets, digital opportunities, product development, sustainability and partnerships.
Explore Tourism Australia's THRIVE 2030 strategy
Tourism Australia research & insights
Tourism Australia's research can help businesses better understand visitor behaviour, future demand and changes in the way people plan, book and experience travel.
Explore research including:
- Future of Demand – insights into changing traveller needs and motivations
- Future of Distribution – understanding how tourism distribution is changing
- International market insights
- Consumer research
- Industry resources and business development tools
Explore Tourism Australia research & resources
Regional and local insights
Tourism East also uses regional data and research to understand the performance of the Yarra Valley, Dandenong Ranges, Nillumbik and Cardinia and to inform our destination marketing, industry development, advocacy and strategic priorities.
Where available, we share relevant regional insights with industry to help businesses understand:
- Visitor numbers, spend and length of stay
- Domestic and international markets
- Visitor motivations and travel behaviour
- Seasonal and emerging trends
- Accommodation and visitor economy performance
- Events and visitor dispersal
- Accessible and inclusive tourism opportunities
- Future visitor demand
- Regional tourism forecasts