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Australian Tourism Data Warehouse (ATDW)

The Australian Tourism Data Warehouse (ATDW) is the digital backbone of Australia’s tourism industry. ATDW acts as a central distribution "hub" for your business.

When you create a profile, your listing doesn't just sit on one site; it is automatically published across a powerful network of high-traffic platforms, including Australia.com, VisitVictoria.com, and www.visityarravalley.com.au

You can leverage the platform by focusing on visual storytelling and dynamic content. High-resolution imagery and a compelling SEO-friendly description are essential to capturing traveler interest. Ensure your "Deals and Offers" section is frequently updated as these listings are often prioritised in seasonal marketing campaigns and regional consumer newsletters.

By maintaining an active, optimised ATDW profile, your business remains visible at every stage of the traveler’s digital journey, from initial inspiration to the final booking. It is the most cost-effective way to amplify your reach.

Click here to learn more about the benefits of an ATDW listing

Tourism East Partners that have a business profile on the ATDW platform can have their profile live feed into our regional platform visityarravalley.com.au / visitdandenongranges.com.au

Tourism East Partners can also choose to have a custom listing on visityarravalley.com.au / visitdandenongranges.com.au

ATDW Profile fees

The following ATDW Profile fees apply to 12 month product listings:

Profile options	Cost (AUD incl. GST)
Events	FREE
Not for Profit Organisations	FREE
Accredited business listing (click here to find out more)	$120 per annum
Standard business listing	$295 per annum

Frequently Asked Questions

I have a live ATDW listing, what happens when it expires?

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ATDW will send you a renewal notice. Should you choose to let your listing expire, your business will disappear off visitvictoria.com once expired.

If you are a Tourism East Partner, you have two options for your business listing to reappear on our website:

Renew your ATDW listing (to appear on both visityarravalley.com.au and visitvictoria.com). OR,
Notify the team at Tourism East that your ATDW listing has expired and that you would prefer a custom listing on our website (to appear only on visityarravalley.com.au).

Should I post my upcoming event as a free ATDW listing?

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Yes - if your business has an event coming up, we highly recommend creating a a free ATDW event listing (click here to learn how). All events posted by businesses partnered with us will appear on our tourism website’s Events Calendar and might be featured in our weekly ‘What’s On’ newsletter.

How do I upload a deal / offer on my business’s ATDW listing?

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ATDW Deals/Offers are another opportunity to appear on our tourism website (on our Deals page) and potentially feature in our weekly ‘What’s On’ newsletter. Click here for a step-by-step guide on how to create a deal.

We recommend including your business name within the title of your deal so that potential visitors recognise your brand (eg. “Mid-week lunch at Business Name”).

How do I Create an ATDW Profile for my business?

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Here's a step by step guide

Helpful Links

The power of ATDW for your business and events
ATDW Support Hub
ATDW link on Visit Victoria with a range of materials/tools/videos (no need to register)
How to create a listing - instructions and videos
ATDW Image Guidelines and Advice
Visit Victoria Content Hub – Free images and videos of Melbourne and regional Victoria that you can add to your listing (must register to access)

ATDW PDF User Guides by category:

Accommodation, Attraction, Food & Drink, Event, Tour, Transport, Hire

Who do I contact if I need help with my ATDW listing?

For assistance with your ATDW listing, contact the ATDW support team at Visit Victoria

P: 1300 306 366 (during business hours)
E: atdwsupport@visitvictoria.com.au

Alternatively, you can book a FREE, personalised ATDW Enhancement session with their team. Please click here to book.

Click here for more ATDW resources, how-to’s and information

Any questions about your listing on visityarravalley.com.au contact our team via marketing@tourismeast.com.au or call our team on 8739 8000 (Mon-Fri)