How Your Business Can Attract and Retain Conscious Travellers

Showcasing Sustainability in the Yarra Valley and Dandenong Ranges

This workshop is jointly funded by the Australian and Victorian Governments under the Disaster Recovery Funding Arrangements. Although funding for this project has been provided by both the Australian and Victorian governments, the material contained here in does not necessarily represent the views of either government.

With the rise of conscious travellers, comes an increasing demand for tourism businesses who have a purpose beyond profit and actively strive towards leaving a positive impact on people and the planet.

These conscious travellers aren’t looking for perfectly sustainable businesses, but businesses who care.

To help operators in our region tap into the market of conscious travellers, Melissa Adamson from Conscious Traveller Collective has prepared this 90-minute workshop that teaches you how to position your business in a way that attracts and retains conscious travellers through five actionable steps.

Regardless of whether you’re starting out on your sustainability journey or have already implemented sustainable practices, Melissa also provides practical tips on how to improve the way you communicate your sustainability journey through your marketing and how to share your sustainability story in Yarra Ranges Tourism’s upcoming ‘Explore, Preserve’ campaign.

Want to learn how your business can attract and retain Conscious Travellers?

Watch the workshop recording below to find out!

Need a copy of the Presentation Slides?

Download the presentation slides here >

Want to share your Sustainability Story with Yarra Ranges Tourism?

If your business has a Sustainability Story you'd like to share with us, please email Gwen: content@yarrarangestourism.com.au

The Sustainabilty Series is jointly funded by the Australia and Victorian Governments under the Disaster Recovery Funding Arrangements