Yarra Valley Pass
The Yarra Valley Pass is a free digital pass that rewards you for exploring the region. Visit participating venues, share your experience, and earn credits you can redeem for hot air balloon rides, accommodation, wine tastings, cheese tastings, and more - all from the Yarra Valley's most loved businesses.
How it works
Join for free in seconds. Then earn Yarra Credits by completing simple activities before, during, or after your visit:
- Enter our photo competition
- Share a photo of your Yarra Valley experience on social media
- Leave a Google review for a partner venue
- Refer a friend to explore the Yarra Valley
- Visit multiple partners across the region
The more you explore, the more you earn.
What you can earn
Redeem your Yarra Credits for rewards across participating venues:
- Hot air balloon rides for two with Liberty Balloons
- Nights in the River Room in the Alpine Lodge Warburton
- Wine tours at Oakridge Wines
- Cheese tastings at Yarra Valley Dairy
- Cellar door experiences at Coldstream Hills
- Exclusive tastings at Dominique Portet with Ben Portet
- New rewards are added regularly as more venues join the pass…
Explore more, earn more
The Yarra Valley Pass encourages you to support local businesses and the region, especially over winter. Credits earned at one venue can be redeemed at another, so every stop on your journey brings you closer to your next reward. Whether you're a first-time visitor or a regular, the pass gives you a new reason to explore the wineries, restaurants, and experiences that make the Yarra Valley one of Australia's most celebrated food and wine destinations.
Start earning from home
You don't need to wait until your visit to start. Join the Yarra Valley Pass today and begin earning credits by sharing your favourite Yarra Valley memories or inviting friends to explore the region with you.
Some Participating Partners
